New tensioned fabric structures revolutionise stand design.

Strong shapes, extreme flexibility, ease of assembly and an ability to create lightweight structures are just a few of the reasons why smart trade show exhibitors are using tension fabrics in their trade show displays' towers, hanging signs, backwalls, counters and conference areas.

Today's lightweight tension fabrics offer dramatic shapes, colours, and add scope to the trade show stand. When Nintendo used tension fabric that soared to the sky with their 3- story high wall at the E3 conference, their large scale trade show exhibit was highly visible throughout the exhibit hall. Tension fabric can also create an element of surprise. Boeing inspired intrigue when they rolled out the introduction of their new $200 million airplane hidden behind a 15m tension fabric banner. Boeing was able to unveil in a suspenseful manner their massive plane by slowly stripping away the fabric piece by piece before a fascinated audience.

The trade show exhibitor uses tension fabric structures with a variety of interesting shapes as an attention-getter to show strollers within view of their trade show stand. From curvy conference rooms to rocket-like towers, to hanging signs shaped as cones, disks, dishes, triangles, etc., to imaginatively shaped backwalls and wings at the trade show display, these tension fabrics are artfully designed and stretched over aluminium frames. The fabric can offer flexibility in size since it is cut, dyed, and sewn, and then stretched onto aluminium modular systems such as T3 Airframe that is assembled to the required dimensions of the trade show exhibit designer.

The use of a dye-sublimation process, that transfers digital colour images to fabric, enhances the design of the tension fabric. The process involves heat and pressure, creating a very vibrant and durable image, capable of withstanding abuse and exposure. The image embedded onto the fabric does not run, smear, or peel off the underlying fabric. Among the advantages of dye-sublimation are colour saturation, durability, and choice of substrates to match most needs.

Depending on the look and use of the trade show display designer's graphics, there are an enormous variety of fabrics to choose from. Lycra and metallic fabrics are very popular. Some fabric is sheer while other material is heavy and opaque. The use of thin, gauzy fabric allows light diffusion which can become translucent and allow images to appear and disappear. Hanging banners from suspended truss work can also be used for blocking light. The trade show exhibitor can choose from a selection of aluminium frame tension fabric structures that can stand alone, suspend overhead, or complete a trade show exhibit booth or space.

Today's fabrics are not only dramatic, durable and cost efficient, and but also they are fire retardant for additional safety assurance at the trade show.

Remember, by choosing tension fabric structures for your trade show display, you can add drama and scope to your trade show exhibit and have a more impactful trade show experience.

Article based on: http://www.articlesbase.com/marketing-articles/tension-fabric-structures-offer-trade-show-drama-57378.html