Case Studies > MPC Digital

Everything and the kitchen sink?

Sometimes it can take bit more than just eye-catching graphics to turn heads. When your client delivers a design brief for a road show display stand that requires not just a backdrop and graphics but a whole host of kitchen appliances – where do you look to find the right product? Managing Director of MPC Digital Imaging Ltd, Leigh Swingler, had just the tools for the job.

Having used T3 Airframe for many clients previously, Leigh was happy to recommend this system. The stand was required for a Co-operative Road Show and was to be taken all over the UK, complete with celebrity chef, promoting healthy eating and healthier recipes for their products and tackling today’s concerns for diet on health. For this they needed fully functional appliances such as a fridge, hob, cooker, sink and plasma screen on their stand.

Leigh explains, "First and foremost the system is not only robust, but fast to build; these were key areas to consider when we started the work on this. Whereas at exhibitions you can have up to a few days to build a stand, here the Co-op were visiting town halls, colleges and schools where you were allowed about two hours to set up and the same again for break-down. The Airframe system was ideal."

The core T3 product stems from a square tube and connector that click into each other eliminating the need for tools or skilled labour to erect the stand. The flexibility of the Airframe enabled MPC to build the stand, mimicking in fact, an actual kitchen in standard measurements – this meant they were able to slot the appliances in easily. Some modular systems are supplied in certain sizes and this would have been a construction nightmare, but the Co-op Road Show stand proved to be a dream of an assignment!

"It is such an easy system to integrate with other things, as proved with this project, and even easier to make accessories for. For example, the worktops for this stand fitted superbly flush as there are no peculiar profiles to work against, as opposed to using other modular stand systems such as Octanorn." Leigh continues.

The stunning result of the finished product didn’t stop impressing their client there. The ‘custom’ look that is fast becoming the T3 Airframe trademark works well with a huge variety of media, all of which MPC produced in-house and the cost savings as a result of the system’s robust construction was also a major factor.

MPC Digital Imaging store, transport, set-up and dismantle the road show stand for their client. All living happily in a big van somewhere, Leigh admits that the bulkiest items are the kitchen appliances themselves. The T3 Airframe system, once dismantled, fits into a small crate that, on its own, could easily fit into the back of an estate car!

Robust is really an understatement – the system has, so far, been used about 30 times, and there are another 45 events planned for the rest of the year. Leigh Swingler anticipates another year’s worth of events before the system would need anything replacing. This makes sense in more ways than one when you count the cost of employing a re-useable system in monetary and environmental terms, an issue close to everyone’s hearts.

Leigh concludes "The T3 Airframe system is a popular choice with us as it is so flexible, yet at the same time, cost effective. It would be virtually impossible to get anything similar on the budget."